Lime Crime Cosmetics, a revolutionary leader in the health and beauty industry, was launched by Russian native Doe Deere in 2008. Lime Crime is quite unique and different as it delivers an intensely bold cosmetic line that unequivocally allows one to express themselves according to their mood. The company progressed from humble beginnings back in 2004, where it derived from an eBay digital shop. Ms. Deere, Founder and Chief Executive Officer of Lime Crime Cosmetics, originally explored selling her independent DIY clothing concepts, where she modeled the fashion line via her eBay store under the ‘limecrime’ handle. Here, she maximized on an opportunity to enhance her new fashion line with infallible makeup color. Wanting her designs to stand out, she could never find the exact hues she desired-so she began mixing and creating her own bright, confident beauty palettes, that’s when mod makeup became her staple. Her cosmetics line propelled after starting a blog delivering step by step instructions on various ways to apply and use her beauty products. This resulted in 3 million Instagram followers.
The innovative entrepreneur grew up and studied fashion design in New York City. She abruptly set aside her fashion education and plunged into the fashion industry to start her E-bay digital store. Ms. Deere confirms she learned a lot about business management and marketing initiatives while attending the Fashion Institute of Technology in New York. This enabled her to strategically launch key advertising campaigns for her exclusive cosmetics brand. She prides herself on propelling the brand to new heights by transforming critiques into actionable deliverables; developing forward-thinking products that work for wide ranges of potential clientele. Lime Crime’s identity focuses on offering what no one else in the industry delivers; a vegan-friendly line that boasts of vibrant, luxurious, diametric color. Doe Deere uses the whimsical world of mythical fantasy as a muse for her quality collection. Her compilation consists of eye-shadow pallets, loose glitter powders, kaleidoscope inspired liquid eyeliners, nail polish, glossy glitter lip wear and pigment rich lipsticks. Doe Deere has always stayed true to using fun imaginative colors and to producing cruelty-free products.
The company now operates in Los Angeles, California. Doe Deere supports her favorite charities which align with her brand’s values; she helps women and children initiatives as well as animal-rescue drives. Moreover, she is at the forefront of developing innovative products that allow her customers to uncover their best version of themselves. Visionary Doe Deere continuously challenges herself by recreating bigger, better dreams of bringing creativity, self-expression, and happiness to her clients.
To learn more, visit www.doedeere.com.