Lime Crime Transforms How We See Color!

Lime Crime Cosmetics, a revolutionary leader in the health and beauty industry, was launched by Russian native Doe Deere in 2008. Lime Crime is quite unique and different as it delivers an intensely bold cosmetic line that unequivocally allows one to express themselves according to their mood. The company progressed from humble beginnings back in 2004, where it derived from an eBay digital shop. Ms. Deere, Founder and Chief Executive Officer of Lime Crime Cosmetics, originally explored selling her independent DIY clothing concepts, where she modeled the fashion line via her eBay store under the ‘limecrime’ handle. Here, she maximized on an opportunity to enhance her new fashion line with infallible makeup color. Wanting her designs to stand out, she could never find the exact hues she desired-so she began mixing and creating her own bright, confident beauty palettes, that’s when mod makeup became her staple. Her cosmetics line propelled after starting a blog delivering step by step instructions on various ways to apply and use her beauty products. This resulted in 3 million Instagram followers.


The innovative entrepreneur grew up and studied fashion design in New York City. She abruptly set aside her fashion education and plunged into the fashion industry to start her E-bay digital store. Ms. Deere confirms she learned a lot about business management and marketing initiatives while attending the Fashion Institute of Technology in New York. This enabled her to strategically launch key advertising campaigns for her exclusive cosmetics brand. She prides herself on propelling the brand to new heights by transforming critiques into actionable deliverables; developing forward-thinking products that work for wide ranges of potential clientele. Lime Crime’s identity focuses on offering what no one else in the industry delivers; a vegan-friendly line that boasts of vibrant, luxurious, diametric color. Doe Deere uses the whimsical world of mythical fantasy as a muse for her quality collection. Her compilation consists of eye-shadow pallets, loose glitter powders, kaleidoscope inspired liquid eyeliners, nail polish, glossy glitter lip wear and pigment rich lipsticks. Doe Deere has always stayed true to using fun imaginative colors and to producing cruelty-free products.


The company now operates in Los Angeles, California. Doe Deere supports her favorite charities which align with her brand’s values; she helps women and children initiatives as well as animal-rescue drives. Moreover, she is at the forefront of developing innovative products that allow her customers to uncover their best version of themselves. Visionary Doe Deere continuously challenges herself by recreating bigger, better dreams of bringing creativity, self-expression, and happiness to her clients.


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Tony Petrello: The CEO Who Puts Philanthropy Over Profits

Tony Petrello is the Chief Executive Officer of Nabors Industries, Ltd., and on top of being one of the highest paid CEO’s in the nation, he is a philanthropist that gives his all to humanity. When Hurricane Harvey struck Texas in 2017, he didn’t sit on his butt doing nothing. Instead, he directed Nabors Industries to give its employees paid time off to go help out the people who got hit the hardest.

On top of this, the company opened up its own on-site kitchen and prepared meals three times every day to give to families in the area who were effected by the hurricane. CEO Tony Petrello also helped to set up the Nabors Disaster Relief Fund where he committed himself to matching donations made by the employees of the company that would go to hurricane relief. After the employees of Nabors donated $173,622 out of their own pockets, he matched it with his own money, too.

Read more:How Tony Petrello Helped Houston With Hurricane Harvey Relief

Tony Petrello also recently welcomed Tommy Tune, the Broadway legend, back to Houston by hosting a cocktail reception in his own home. Many don’t know that while Tommy Tune lives in New York, he was born in Texas and attended high school in Houston. In Tommy’s honor, Tony Petrello and his wife, Cynthia, invited 50 guests to a party at the mansion of the Petrello’s. This was done to support the arts and culture and is just one of the many great things that Tony Petrello does in this capacity in his hometown of Houston. Together with his wife, he has also started up the Petrello Family Foundation, which works to help with the performing arts,m health, and education in the city of Houston. The deep mark they have left on the city of Houston motivated the Smithsonian to give them the Woodrow Wilson Award for Public Service.

Tony Petrello will sometimes focus his philanthropy on very specific causes and missions that are close to his heart. One of these is the Texas Children’s Hospital, which is working to find real treatments for children who suffer with neurological disorders. It was the fact that his daughter, Carena, suffers from periventricular leukomalacia (PVL) that drew his attention to a set of diseases that really have no cure as of yet. When he discovered that there was no hospital or medical office working on these issues other than one, he donated large sums of money in order to help the Texas Children’s Hospital with its mission.

Thanks to Tony, many people will not have to suffer that otherwise would have. He truly has made the world a better place.

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