Turning the Heat Up Against Amazon with Drew Madden

Amazon Versus CVS

If you haven’t kept up with the news lately, Amazon isn’t just focused on selling electronics and clothes anymore; it now wants to sell medical equipment as well, and it’s well on its way to receiving the necessary licensing that permits it. This has transformed the medical industry as a whole into a battlefield of sorts since Amazon has been known to cast large businesses aside like ragdolls and either decommission them entirely or absorb them Borg-style into their own operations.

It’s actually not that terrifying, but it certainly feels that way to the CEOs and entrepreneurs who are feeling Amazon’s heat as a result of their advance into the medical field with their retail services.

What’s now happening is CVS is attempting to fire back by incorporating some form of health care into their stores. They have their eyes set on health insurance giant Aetna, which already owns a respectable chunk of the population’s health insurance plans and would no doubt provide an epic leg-up to the good ol’ general goods box store that we know and love. While the outcome is uncertain, one thing is known: CVS has no plans of ending up like Whole Foods or Toys “R” Us.

What It Means

The implications of web-based retailing and service provision is nothing new but certainly hasn’t been slowed as the years crawl by; if anything, it’s getting insanely powerful and is largely responsible for the shutdown of Toys “R” Us among other businesses. As a result, CVS — primarily a brick-and-mortar business — wants to cash in on this with a dual setup that gives them the best of both worlds while providing every basic health care need to its clientele. This has very interesting implications for everyone going forward.

How Drew Madden Can Help

If CVS plans to make this pan out, they’re going to need to upgrade how its web presence is handled as well as its access to patient records, medical needs and on-the-spot doctor’s approvals. This is where health care IT executive Drew Madden enters the picture and provides top-notch advise, servicing and strategies to help smaller medical companies like CVS survive the struggle against Amazon.

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