Soccer star Cristiano Ronaldo is well known for his body of work on the soccer field. He’s also known for maintaining his own body and credits nutrition as a big part of why he’s in such great physical shape today. It’s also why he chose to partner with Herbalife, the elite nutrition company that currently sponsors him.
Early on in his life, Ronaldo says he didn’t pay attention to nutrition quite as much because he was just enjoying himself. As he became older, the soccer star realized the importance of treating his body well for performance and competitive advantage. He credits nutrition as part of making his body like a weapon. He chose to partner with Herbalife because he believes so strongly in recovery following training or games. He now strives to enjoy his future and tries to pass on his knowledge to his son. As of right now, Cristiano Ronaldo is certainly a great role model and athlete who embraces the traits that Herbalife represents.
The Herbalife Nutrition company has been around for nearly four decades. It originated in California back in 1980 with Mark Hughes selling Herbalife weight management products from his car. He said part of the inspiration for the product was due to his mother Joanne. She passed prematurely after suffering from an eating disorder. Hughes also believes she had an unhealthy weight loss approach which helped motivate him to create the product.
Over the years, the company saw large growth, as it was named “fasting-growing private” company in America by Inc. in 1985. In 1986, the company, known as Herbalife International, went public on the NASDAQ. Three years later, the company expanded globally, bringing its products to Japan, Spain, Mexico, Israel, and New Zealand.
Even after Hughes died in 2000, the company continued on its path with Christopher Pair at the helm. Just a year later, J.H. Whitney & Company and Golden State Capital acquired Herbalife and took the company private. They would undergo several more management changes, with former Disney CEO Michael O. Johnson arriving in 2003 to work as Herbalife CEO. He served in that position for 14 years, continuing to help promote the company’s positive products and messages.
Herbalife went public again in 2004, but this time on the New York Stock Exchange. They are still on the NYSE today, trading under the symbol HLF. As of 2017, they had generated over $4 billion in revenue as they continue to provide helpful health and nutrition products globally. It’s no wonder that athletes such as Cristiano Ronaldo and other sports stars have partnered with the elite nutrition company.